Kerala Tourism steps up campaign to attract domestic tourists

Signs MoU with GoAir to offer discounted fares to visitors

In an innovative new season initiative launched as part of efforts to aggressively market ‘God’s Own Country’ domestically, Kerala Tourism signed a Memorandum of Understanding (MoU) with leading Indian carrier GoAir to offer exclusive discounted fares to visitors to the state.

 The MoU, signed under a new ‘Destination Promotion’ campaign that looks to capitalise on the increasing propensity for travel in the domestic market, will make travelling to the state easier and cheaper through the tie-up with GoAir.

Kerala Tourism Director Shri P I Sheik Pareeth IAS and GoAir Vice-President (Sales and Marketing), Shri Manoj Dharmani, signed the MoU at a ceremony held in Thiruvananthapuram.

Kerala Tourism Minister Shri A P Anilkumar and Kerala Tourism Secretary Shri Suman Billa were present on the occasion. The MoU signing ceremony was also witnessed by senior GoAir executives Shri Naveen Soni, Head of Corporate Communications, Shri Gaurav Patwari, Regional General Manager, and Shri Hemesh Shenoy, General Manager (Marketing).

The offer, applicable only as a bundled package along with a Kerala holiday, will be available on GoAir flights to Kerala from as many as eight cities, including Delhi, Mumbai, Ahmedabad, Lucknow, Jaipur and Nagpur. The airline will offer a fixed allocation of seats under the MoU, which has been signed for two years, with the fares reviewed every 3-4 months.   

Special fares under the promotional scheme will be available for bookings made from September 1 through tour operators accredited by Kerala Tourism. The initial scheme will continue until January 2015.

The packages can be booked exclusively from the official Kerala Tourism site http://www.keralatourism.org where a link will take the user to the list of accredited tour operators.

“The MoU signed today opens a new chapter in domestic tourism. It shows our commitment to support the tour operators’ fraternity in Kerala and other industry stakeholders, as well as our efforts to offer the best services to visitors,” said Kerala Tourism Minister Shri Anilkumar after the ceremony.

The timing of the scheme will also ensure that tourists visiting Kerala are protected from the high cost of air travel during the festival season, he added.

He pointed out that the MoU is bringing together, all the important players in the domestic travel and tourism sector, including the state government, airline industry, tour agents, transport operators and hotel and resort agents. He also urged GoAir, which currently has services to Kochi, to consider extending operations to the state capital Thiruvananthapuram and Kozhikode and hoped more carriers will take up the tourism promotion scheme.

Kerala Tourism Secretary Mr Suman Billa said the exclusive discounted fare package to travellers during the peak season has taken domestic tourism to a new level by eliminating the pressures of the market..

“The new scheme of Kerala Tourism sends out a clear message that there is now unconditional freedom for the traveller to discover new destinations and experiences,” he added.

Kerala Tourism Director Mr Sheik Pareeth said the MoU is expected to help cement Kerala’s reputation as a top tourist destination among both international visitors and the increasingly travel-savvy Indians.

“We appreciate the support from our partners in the aviation industry and the travel and hospitality sector in helping provide a hassle-free and enjoyable Kerala experience for our guests,” he said.

GoAir Vice-President, Mr. Manoj Dharmani said, “Our aim is to positively participate in the growth of tourism in God's Own Country. We are hoping to bring more tourists, especially from North India to Kerala, which is he described as a “much-sought after dream destination”.

“At present, GoAir has daily flights between Kochi and Mumbai; and from Mumbai they get connected to other parts of India. GoAir’s double daily service between Mumbai and Kochi strives to boost tourism and business in the state. Since tourism is growing nationally and internationally, both the Kerala Government and GoAir stand to gain by signing this agreement. Our partnership clearly highlights our commitment to the domestic tourism sector and we are delighted to be associated with Kerala” he added.

Kerala Tourism Director Shri P I Sheik Pareeth and GoAir Vice-President (Sales and Marketing), Shri Manoj Dharmani exchanging the MoU in the presence of Kerala Tourism Minister Shri A P Anilkumar.

 
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