AVA Acquires Melam Brand

AVA group the manufacturer of Medimix soap and a range of allied personal care products has acquired Melam Masala brand for an undisclosed sum. AVA forays in to food business as they bought Melam’s products like masalas, curry powders, spices, pickles, jams and sauces, rice and other products from M V J Foods (India) Pvt. Ltd.

Melam is one of the olds brands in Kerala and has a fair share of market and export presence since its inception in 1992. Melam products have been exporting to Middle East and Far East countries, US, UK, Singapore and Australia.

The acquisition, through AVA Condiments LLP - a newly established wholly owned subsidiary of AVA Cholayil Health Care Pvt.Ltd., will include M V J Foods' brands as well as its manufacturing facility at Kochi.

AV Anoop, chairman and managing director, AVA Group said initially he would like to expand into Tamil Nadu, Karnataka and Andhra Pradesh, "We are glad to expand into the food business. Both the AVA Group's Medimix brand and Melam are household names built on quality and social commitment. We would like to build on this heritage and also expand into newer markets in India and overseas."

Dr. Kurian John Melamparambil, chairman and managing director, M V J Foods (India) Pvt.Ltd., said "Melam has been a pioneering brand that has connected deeply with Keralites and Malayalees across the country and overseas. The AVA Group and M V J Foods' share common traits, especially a focus on manufacturing quality products. The acquisition by the AVA Group will add to its strength and reach in other geographies."

The genius behind Melam is Padmashree Late Ms. Thangam Philip, the eminent food, catering and nutrition expert her recipes are carried on each of Melam’s product packs. Melam has been awarded the Indian Spices Logo and the Spice House Certificate as a mark of distinction by the Spices Board, Ministry of Commerce, and Government of India due to its quality and ‘Indianess’.

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