Audi India Continues its sucess story

Audi, the German luxury car manufacturer, displayed stellar performance in November by crossing its sales target of 8000 cars for 2012. The luxury carmaker registered a total sale of 805 units in November 2012, a strong growth of 89 percent over the same period last year (November 2011: 425 units). The brand with the four rings recorded a 58 percent growth rate YTD with 8072 vehicles sold from January to November 2012. (January-November 2011: 5117 units).

In November, Audi also opened a new Audi Terminal in Ahmedabad the largest luxury car showroom in Gujarat. Spread over a total area of 22,354 sq. ft. and launched its Audi Approved: plus program in line with global standards to cater to the demand of pre-owned Audi cars. This Program will facilitate customers with transparent and hassle-free old car transactions,110+ check point with certificate, Pre-owned cars will be backed by 2 years warranty with unlimited kilometers- first time in India ,Technically conditioned to Audi standards, thus “free of defects”,service support and additional benefits of financing, insurance and 30 days exchange policy.

Globally, Audi started the fourth quarter of the year with another double-digit increase in sales with significant contribution from the SUV models Q3, Q5 and Q7, together with the A5 model family. Worldwide sales in October were up 13.9 percent year on year, to around 123,600 automobiles. This means some 1,221,150 customers have already purchased a new Audi since January, a rise of 12.9 percent compared with 2011.

The company opened new showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal in 2012. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Further developments include Mumbai South and Lucknow among others.

The Audi model range in India includes the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.

“With rising incomes and growing aspirations, demand for pre-owned Audi cars has also witnessed a significant increase in the recent past. With the increasing desire of consumers to upgrade and change their cars more frequently than ever before, a professional used car program is the need of the hour. Audi Approved: plus program is the perfect solution for all those Audi enthusiasts who want to upgrade and own the sportiness, sophistication and progressiveness that Audi vehicles stand for.”, said Mr. Michael Perschke, Head, Audi India.

“Aligned with company’s vision and brand values, our dealerships will be the focal point of the Audi Approved: plus program in creating delighted and loyal customers by providing them with best in class Approved Plus experience. By March 2013, all three NCR dealerships will offer dedicated Approved Plus facilities. To ensure that the program meets international standards and is at par with Audi’s global image, we are investing in a full blown internal program comprising of guidelines, training resources, tracking customer satisfaction and reviews. The program will be effectively and efficiently marketed via premium communications that reiterate our company’s brand value”, added Mr. Perschke.

 
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